Myco, a leading web3 digital streaming platform, has secured the exclusive broadcasting rights for Pakistan Super League (PSL) 10 in the MENA region, set to kick off on April 11, 2025. This historic agreement makes Myco the sole destination for PSL fans across 14 countries, including UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Iran, Iraq, Algeria, Egypt, Syria, Libya, and Yemen.
As part of this exclusive deal, Myco will broadcast all 34 matches of PSL 10, which will feature top cricketing talent from around the world. The league, renowned for its global appeal and massive following among South Asian audiences, will bring together players from countries like Australia, New Zealand, South Africa, Bangladesh, Afghanistan, Sri Lanka, the West Indies, and England.
PSL fans in MENA can enjoy live coverage of the tournament on Myco via Android, iOS, TV apps, and the website (www.myco.io). The platform also offers a unique ‘watch and earn’ model, where viewers are rewarded for their watch time, creating an immersive and rewarding experience for sports enthusiasts. Additionally, Myco’s innovative approach gives advertisers the opportunity to engage with viewers, enhancing the overall user experience.
“We are thrilled to bring the Pakistan Super League exclusively to Myco for the MENA region,” said Somair Rizvi, co-founder & CEO of Emerging Markets at Myco. “This deal ensures fans across the region have uninterrupted access to the ultimate PSL experience. Our goal is to revolutionise sports streaming, making it more accessible, immersive, and rewarding for fans.”
Myco’s reputation as a leading sports streaming platform has been built on its successful acquisition of rights for major global events, including ICC tournaments, the English Premier League, Formula E, global squash, Padel tournaments, and ILT20. This strategic move further solidifies Myco’s position as a premier destination for live sports content.
To enhance accessibility, Myco is offering an affordable subscription package for PSL 10. Subscribers will not only have access to all the matches but will also have the chance to earn back their subscription fee and more through cash prizes linked to their live match watch time. Users can withdraw rewards seamlessly, transferring earnings to their bank accounts or digital wallets in MENA.
With over 20 million registered users and an impressive average watch time of 45 minutes per session, Myco’s watch-and-earn business model has already seen significant success. The platform has facilitated more than 15 million microtransactions in just one month for cricket and other live sporting events.
In addition to sports, Myco offers a wide variety of content, including live TV channels, series, movies, and events, ensuring there’s always something for everyone to enjoy.
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